7+ Best Unbounce Features to Help You Boost Conversions

Unbounce is an all-in-one landing page builder that helps you create, publish and test your landing pages quickly and easily. With Unbounce, you can create custom landing pages for any marketing campaign in minutes without writing a single line of code. Unbounce offers many powerful features that help you optimize your landing pages for conversions.

Here we will explain the seven best features of Unbounce:

User-friendly Interface:

The Unbounce interface is designed for ease of use, allowing you to add or remove elements quickly, change fonts and colors, and preview your changes before publishing. The drag-and-drop builder is straightforward to create beautiful, high-converting landing pages without coding skills. With Unbounce, creating effective landing pages has never been easier.

Drag-and-drop builder:

unbounce drag and drop landing page builder

Unbounce’s drag-and-drop builder is one of the most user-friendly and intuitive tools available on the market. You can easily create beautiful, high-converting landing pages without any coding knowledge or experience.

The drag-and-drop builder allows you to quickly and easily add elements to your page, including images, text, buttons, and forms. You can also customize the look and feel of your pages to match your brand identity. One of the best things about Unbounce’s drag-and-drop builder is that it makes A/B testing easy. With just a few clicks, you can create multiple versions of your page and test different elements to see what works best for your audience.

A/B Testing:

unbounce ab testing feature

Unbounce’s A/B Testing is a feature that allows you to test different versions of your landing page to see which one performs better. This is a valuable tool for optimizing your landing page and improving your conversion rate. By testing different versions of your landing page design, you can determine which design, copy, or call-to-action converts more visitors into leads or customers.

A/B Testing can help you improve your conversion goal and increase your ROI. Unbounce’s A/B Testing feature is easy to use and provides accurate results that can help you make informed decisions about your landing page’s design and optimization. If you’re looking to improve your website’s conversion rate, Unbounce’s A/B Testing feature is a valuable tool to help you achieve your goals.

Tracking & Analytics:

tracking and analytics

One of the benefits of using Unbounce’s tracking & analytics feature is that it allows you to see which of your campaigns are performing well and which ones need improvement. This information is valuable in helping you optimize your campaigns for better results. Another benefit of using this feature is that it can help you identify potential new customers and target them with specific campaigns. By understanding what interests them, you can create more targeted campaigns that are more likely to convert them into customers.

Overall, the tracking & analytics feature offered by Unbounce can be beneficial in improving your marketing efforts and generating better results. We highly recommend doing so if you’re not already using this tool.

Customizable Templates:

unbounce custom templates

If you’re not a designer or don’t have the time to design a landing page from scratch, Unbounce offers customizable templates that you can use to create beautiful pages in minutes. There are over 100+ templates to choose from, and they’re all mobile responsive, so you can be sure your pages will look great on any device. Plus, if you’re not happy with a template, you can always switch it out for another one without losing any of your content.

Popups & Stickybars:

Custom Popups and Stickybars are two of Unbounce’s most popular features and for a good reason. They’re both incredibly effective at driving conversions and easy to use.

Custom Popups allows you to create popups that are specifically tailored to your website and your audience. You can control when they appear, what they look like, and what message they convey. They’re also highly effective at collecting email addresses and other lead information.

Sticky bars are bars that “stick” to the top or bottom of your screen as you scroll down a page. They’re great for promoting special offers, highlighting key content, or displaying a call to action. Like Custom Popups, they’re straightforward to customize and control.

If you’re looking for a way to increase your website’s conversion rate, Custom Popups and Stickybars is worth considering. Unbounce makes creating and managing both easy, so you can start driving more conversions today.

Both Custom Popups and Stickybars are highly effective at driving conversions on your website, and they’re worth considering if you’re looking for a way to increase your conversion rate. Unbounce makes creating and managing both easy so that you can get started today. Creating effective popups and sticky bars is quick and easy with Unbounce. Choose when you want them to appear, what message you want them to convey, and what actions your visitors will take. You can get started driving more conversions today.

Custom Form Builder:

Unbounce’s Custom Form Builder is a powerful tool that allows you to create custom forms for your website. With this tool, you can easily add new fields to your forms, customize the look and feel, and even add custom validation rules to ensure that your data is entered correctly.

Custom Forms Builder also makes it easy to manage your form submissions. You can view all the submitted data in one place and export the data to CSV or Excel for further analysis. It makes tracking your leads and customers easy and ensures that you always have accurate data on hand.

With form builder, you have everything you need to create beautiful, customized forms that work flawlessly. If you’re looking for a way to make your web forms more user-friendly and efficient, then Unbounce’s Custom Form Builder is the perfect solution.

The benefits of using Custom Form Builder are:

  • You can easily add new fields to your forms.
  • You can customize the look and feel of your forms.
  • You can add custom validation rules to ensure your data is entered correctly.
  • You can view all of the submitted data in one place.
  • You can export the data to CSV or Excel for further analysis.

Smart Traffic:

Unbounce Smart Traffic is a machine learning tool that uses a data science-tested set of visitor attributes that help you route your visitors based on geolocation, timezone, device type, browser, and OS. Smart Traffic starts learning immediately about your page and visitor attributes, infinitely faster than any human could. It can also automatically identify conversion patterns based on who’s converting on which landing page variants.

So start optimizing for better results in as few as 50 visits. All this helps you improve your chances of getting more conversions.

The benefits of using Smart Traffic are clear:

  • You’ll never have to worry about manually routing Traffic or optimizing your pages again. The machine learning engine will do all the work for you.
  • Your conversion rates will increase significantly as visitors always see the most relevant and effective landing page possible.
  • You’ll save time and resources by not having to monitor and optimize your pages yourself constantly.

Dynamic Text Replacement:

unbounce dynamic replacement feature

Unbounce’s Dynamic Text Replacement tool automatically swaps out certain pieces of text on your landing pages based on what keywords your visitors use to find your page. So, for example, if someone searches for “Widgets in Chicago,” they would see the headline “Get Your Widgets in Chicago” on your landing page.

Dynamic Text Replacement is a great way to ensure that your landing pages are always relevant and targeted to your audience. It can help improve your conversion rates by making it easier for visitors to find the information they’re looking for. If you’re not already using dynamic text replacement, I highly recommend giving it a try, and you might be surprised at how much of a difference it can make.

To set up Dynamic Text Replacement:

  • Create a new landing page or edit an existing one.
  • Click on the “Dynamic Text” tab in the Unbounce Builder and enter the keyword(s) you want to target.
  • Select the piece of text you want to swap out (e.g., headline, CTA button text, etc.) and enter the replacement text in the “Replacement Text” field.
  • Save your changes and publish your landing page.

That’s all there is to it. With just a few clicks, you can ensure that your landing pages are always relevant and targeted to your audience.

100+ High Converting Templates:

If you’re not a designer or don’t have the time to design a landing page from scratch, then the Unbounce template is the way to go. With Unbounce, you can create beautiful landing pages in minutes without hiring a designer.

Unbounce offers 100+ high converting templates designed to help you increase your conversion rate. With these templates, you can easily create beautiful landing pages optimized for conversions. You can also use these templates to create thank you pages, lead capture forms, popups & sticky bars, and more. With Unbounce, you can easily create professional-looking landing pages that will help you increase your conversion rate.

Integrations:

Unbounce integrates with various marketing and analytic tools, making tracking your results and optimizing your campaigns easy. Some of the integrations include:

  • Google Analytics: Keep track of your traffic sources, conversion rate, and campaign performance.
  • Salesforce: Seamlessly connect Unbounce pages with your sales CRM for powerful lead capture.
  • Marketo: Increase ROI by quickly connecting landing pages to your existing marketing automation workflows.
  • Google Ads: Boost paid search campaigns by driving higher-quality Traffic to dedicated landing pages.
  • Optimizely: Test different versions of your landing page to see what converts best.

The Final Verdict:

Overall, Unbounce offers many features that can help you increase your conversion rate. If you’re looking for a landing page builder that’s easy to use and comes with a wide range of templates, integrations, and features, then Unbounce is a great option.

If you’re unsure if Unbounce is right for you, I recommend signing up for the free trial and giving it a try. You might be surprised at how much of a difference it can make to your business.

I hope this article has helped you understand some of the best features offered by Unbounce. If you have any questions or comments, please feel free to leave them below. Thanks for reading.

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